Amplitude

What is the Amplitude Connection?

The Amplitude connection links your Amplitude account to Duvo, enabling your assignments to query product analytics, explore user behavior data, and surface experiment results on your behalf. You connect your Amplitude account once, and your assignments can then work with your analytics data as part of automated workflows.

What Can It Do?

The Amplitude connection provides actions that allow your assignments to:

• Query product analytics: Retrieve event data, funnel metrics, and user activity across your Amplitude projects

• Explore user behavior: Access cohort data, user segments, and behavioral trends

• Retrieve experiment results: Pull A/B test data and feature flag outcomes for reporting and decision-making

• Analyze engagement metrics: Retrieve retention, session, and conversion data from your dashboards

Why This Matters

Product and growth teams rely on Amplitude to understand how users interact with their products, but translating that data into decisions typically requires manual querying, export, and interpretation. The Amplitude connection lets your assignments pull analytics data automatically—surfacing insights, preparing reports, and flagging anomalies—so your team can act on data without spending time in dashboards.

When to Use It

Use the Amplitude connection when your assignment needs to:

• Generate analytics reports: Pull key metrics and funnel data for weekly or monthly performance reviews

• Monitor experiment outcomes: Automatically retrieve A/B test results and summarize statistical significance

• Track feature adoption: Query event data after a product release to measure uptake and engagement

• Build data digests: Combine Amplitude metrics with other data sources to produce executive summaries or team briefings

• Alert on anomalies: Detect unexpected drops or spikes in key events and trigger notifications

How It Works

After connecting your Amplitude account, your assignments can query your analytics data using your account's credentials and project access. Include Amplitude actions in your assignment's SOP to specify what data to retrieve and how to use it—whether for reporting, alerting, or feeding into downstream workflows.

Key Benefits

Automated analytics delivery: Retrieve and summarize Amplitude data on a schedule without manual dashboard work

Cross-tool reporting: Combine product analytics with data from other sources to create unified business reports

Faster experiment review: Automatically pull experiment results and format them for stakeholder communication

Consistent metric tracking: Ensure the same metrics are pulled and calculated the same way every time

Reduced analyst overhead: Let assignments handle routine data retrieval so analysts can focus on interpretation

Works Well With

• Slack or Microsoft Teams: Post daily or weekly analytics digests to product, growth, or leadership channels automatically

• Google Sheets or Microsoft Excel: Export Amplitude metrics into spreadsheets for tracking trends over time or building dashboards

• Gmail or Microsoft Outlook: Send experiment result summaries or performance reports to stakeholders on a schedule