> ## Documentation Index
> Fetch the complete documentation index at: https://docs.duvo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor Intelligence

> Build comprehensive, structured research reports on named retail competitors from publicly available information.

## What It Is

The Competitor Intelligence skill gives your agents a structured research methodology for building comprehensive reports on named retail competitors. It directs the agent to gather, organize, and synthesize publicly available information — company overview, recent news, current promotions, assortment strategy, digital activity, and strategic signals — into a single working reference for Category Managers, Commercial, and Strategy teams.

<Check>
  This is a default skill — ready to use immediately without any setup.
</Check>

***

## What It Can Do

### Company Overview

Gather a factual baseline on each competitor: ownership, markets, store count, revenue signals, and core positioning — sourced from the competitor's website, company databases, and business press.

### Latest News and Announcements

Pull recent news across corporate developments, store openings and closings, financial results, executive changes, and regulatory events. Supports date-filtered searches so you can focus on a specific time window (default: last 90 days).

### Current Promotions

Identify active and recent promotional activity from the competitor's website, weekly flyers, and promotion aggregator sites — including promotion type, category, mechanic, and channel (in-store, online, app-exclusive).

### Assortment and Product Strategy

Examine the competitor's product range: new launches, private label expansion, category resets, and exclusive or first-to-market products.

### Digital and Marketing Activity

Assess the competitor's digital presence, including social media activity (public profiles only), e-commerce capabilities, app features, and notable marketing campaigns.

### Strategic Signals

Infer future direction from job posting patterns, leadership changes, and announced investments in new store formats, supply chain, or technology.

***

## When to Use It

Use the Competitor Intelligence skill when your agent needs to:

* **Prepare for category planning**: Understand competitor positioning before a range review or buyer meeting
* **React to a market move**: A competitor launched something new and you need context fast
* **Brief leadership**: Produce a structured overview of the competitive landscape for a strategy session
* **Support supplier negotiations**: Understand where a supplier's products are listed elsewhere
* **Plan promotions**: See what competitors are promoting and how before setting your own calendar

***

## Example Tasks

<AccordionGroup>
  <Accordion title="Report on a competitor's dairy category">
    "Build a competitor intelligence report on Lidl Germany, focusing on their dairy category over the last 90 days"
  </Accordion>

  <Accordion title="Track a competitor's new product launches">
    "What new products has Aldi launched in the UK this year? Include any private label activity"
  </Accordion>

  <Accordion title="Compare promotional activity side by side">
    "Give me a side-by-side comparison of Tesco and Sainsbury's current promotional activity in snacks"
  </Accordion>

  <Accordion title="Read strategic signals from hiring">
    "What strategic signals can you find from Rewe's recent job postings and executive hires?"
  </Accordion>
</AccordionGroup>

***

## How to Use

<Steps>
  <Step title="Open your agent">
    Open the agent you want to configure.
  </Step>

  <Step title="Find the Skills section">
    In the agent settings, find the Skills section.
  </Step>

  <Step title="Select the skill">
    Select the Competitor Intelligence skill.
  </Step>

  <Step title="Describe what to monitor">
    In your agent's AOP, describe which competitors to monitor, the relevant category or market, and any time window or priority areas.
  </Step>

  <Step title="Connect the research and output tools">
    Connect the tools the skill needs: Web Scraper, Exa Search, Deep Research, Enterprise Browser, and optionally Google Sheets or Slack for output delivery.
  </Step>
</Steps>

The skill's research workflow and report structure are applied automatically when the agent runs.

***

## Works Well With

<CardGroup cols={3}>
  <Card title="Web Scraper" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/web-scraper.svg?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=eb1bd06ae834fd355981ae5c1e99df6c" href="/user-guide/connections/available-connections/web-scraper" width="24" height="24" data-path="images/connections/web-scraper.svg">
    Crawl competitor websites and promotion pages for structured content.
  </Card>

  <Card title="Exa Search" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/exa.png?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=c2a7ede722da6be52b63838daf6acc4f" href="/user-guide/connections/available-connections/exa" width="1024" height="1024" data-path="images/connections/exa.png">
    Search the web for recent competitor news and signals.
  </Card>

  <Card title="Deep Research" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/deep-research.svg?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=98787bcc99351c98c422c712c1dd55f6" href="/user-guide/connections/available-connections/deep-research" width="24" height="24" data-path="images/connections/deep-research.svg">
    Run multi-source research to synthesize a competitive landscape.
  </Card>

  <Card title="Browser" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/browser-agent.svg?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=49168ae85c39df2529060d2f33df88b2" href="/user-guide/connections/available-connections/browser" width="24" height="24" data-path="images/connections/browser-agent.svg">
    Navigate competitor sites to gather public information.
  </Card>

  <Card title="Google Sheets" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/google-sheets.svg?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=0ef8d55e05c34e7a4a618933bdf0ceb3" href="/user-guide/connections/available-connections/google-sheets" width="24" height="24" data-path="images/connections/google-sheets.svg">
    Deliver the report to a spreadsheet for the team.
  </Card>

  <Card title="Slack" icon="https://mintcdn.com/duvo-d8027998/O3tlM6eCuFk2uJpN/images/connections/slack.svg?fit=max&auto=format&n=O3tlM6eCuFk2uJpN&q=85&s=8a64bdd1af39e903923e4a273b4a4618" href="/user-guide/connections/available-connections/slack" width="512" height="512" data-path="images/connections/slack.svg">
    Deliver report summaries to a Slack channel.
  </Card>
</CardGroup>

***

## Things to Know

* This is a default skill available to all teams
* The skill only accesses publicly available information — it does not log in to competitor systems or access private content
* Social media data is sourced only from public company and brand profiles
* Report confidence varies by competitor: well-documented national retailers produce richer output than regional or private companies with limited public presence
* Pairs with the Supplier Discovery skill (to find which suppliers a competitor stocks), the Should Cost Grocery skill (to analyze costs of competitor products), and the Input Cost Monitor skill (to track commodity costs in the competitor's categories)